Executive Profile: John Paul DeJoria

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John Paul DeJoria Net Worth:

2.6 Billion USD

John Paul DeJoria learned the value of hard work at an early age. He delivered newspapers as a child and spent time in a street gang before joining the Navy. Following a brief marriage, he became a single parent. He held menial jobs, including working as a janitor and selling life insurance. During his early twenties, Mr. DeJoria found himself destitute and homeless. He spent his days collecting bottles, which enabled him to buy potatoes, rice and cereal.

Mr. DeJoria was offered an entry level marketing position with Time magazine, resulting in a circulation manager position. He then accepted a position with Redken Laboratories, a leading hair product company. Mr. DeJoria subsequently formed a partnership with his friend, Paul Mitchell, one of America’s top hair designers. With a loan of $750, they began John Paul Mitchell Systems, introducing an innovative line of hair styling products, with a marketing campaign that included personal visits to hair salons with free product demonstrations.


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Determination and Fortitude

John Paul Mitchell Systems, through the hard work and determination of Mr. Dejoria, has developed into a worldwide corporation, with annual revenues of $900 million. The company, one of the first to refuse product testing on animals, harvests botanical ingredients on its solar-powered farm in Hawaii. Mr. DeJoria, passionate about providing alternative energy sources, is currently involved in funding the world’s first environmentally-safe oil refinery in Tunisia. He is involved in transforming demilitarized zones in Korea into ecological preserves, and is providing funding for research and development of solar-powered automobiles.

Current Activities

Mr. DeJoria embraces the premise of sharing his success. His charitable donations include cancer, diabetes, AIDS, and leukemia research. He has funded children’s foundations, animal rescue operations, reforestation and ecological projects. Mr. DeJoria has recently become a spokesperson for Mine Seekers, the organization devoted to the removal of hazardous land mines in war ravaged regions. As a former homeless citizen, he understands the challenges faced by displaced individuals. He participates in nationwide programs to assist the homeless in reaching their full potential, including funding for shelters, nutritional programs and health care.

With his devotion to creating a healthy future for children, he is a patron of Children’s Hospital Los Angeles, a leading teaching and research institution focusing on the diagnosis and treatment of seriously ill or injured children. He recently visited Africa to provide funding and services to feed approximately 20,000 orphaned children and has implemented a program designed to contain the spread of pediatric AIDS in the region.

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